Google Ads is the fastest way to put a business in front of people who are already searching for what it sells, and the fastest way to waste money when the account is built badly. This is a Google Ads management service for businesses in Australia, the United Kingdom and the United States, run by one senior specialist in Kathmandu rather than an agency team: conversion tracking is verified before any budget is spent, campaigns are structured around search intent instead of ad groups, and every month is reported against leads and revenue, not clicks.
What you pay is 40 to 60% below a local agency for the same platform, the same tools and a direct line to the person doing the work. What you get is a set of accounts you own, structured so that any specialist could take them over tomorrow.
In one sentence: full Google Ads management (Search, Performance Max, Shopping, YouTube, Demand Gen, remarketing) with tracking set up first, month-to-month terms, and pricing in AUD, USD or GBP.
Campaign types I run
Most accounts need two or three of these, not all of them. The audit decides which, based on how your buyers search and what your margins allow.
- Search Ads: the core for lead generation and high-intent purchases; keyword research by intent, tight match types, negative lists, responsive search ads written to the query.
- Performance Max: Google’s automated campaign across every placement; right for eCommerce and for lead-gen accounts with clean conversion data, wrong for accounts that cannot yet measure a good lead.
- Shopping Ads and Merchant Center feed management: product listings, feed quality, and the structure that stops one bestseller eating the whole budget.
- YouTube Ads and Demand Gen: video and visual campaigns for awareness and for moving mid-funnel audiences to action.
- Remarketing: bringing back visitors who did not convert, with frequency caps and audiences built from real behaviour.
- App Campaigns, Hotel Ads and Local Services Ads for the businesses that need them.
Who this is for
Australian, UK and US businesses that already know Google Ads should work for them and are tired of paying agency rates for junior execution. Typical clients: a mortgage brokerage, a medical equipment supplier, a leasing company, a travel operator, a fertility clinic, a bank. Monthly ad spend from about AUD, USD or GBP 1,500 upward; below that, the one-time setup service is usually the better buy.
It is not for businesses that want guaranteed positions, cannot give access to their own accounts, or need someone to spend without tracking in place.
Tracking first, then spend
Roughly four in ten accounts that arrive for an audit have broken or missing conversion tracking. Optimising an account without it is guessing with your money, so every engagement starts with conversion tracking: Google Tag Manager, GA4, form and call conversions, offline conversion import where sales close in a CRM, and a test of every conversion end to end. Only then does the first campaign go live.
How it works
Audit
A twelve-point audit of the existing account, or a market and competitor study for a new one: search terms, wasted spend, Quality Score, structure, tracking, landing pages.
Plan
Campaign structure by intent, budget split, target cost per lead or return on ad spend, and the landing page changes needed, signed off before work starts.
Build and launch
Campaigns built in your account under manager access, tracking verified, ads live within seven to ten working days of access.
Optimise and report
Weekly search-term and bid work, monthly landing page and creative tests, a live dashboard and a written monthly summary of what changed and why.
Results on file
An Australian mortgage brokerage arrived with broad-match keywords bleeding budget, no conversion tracking and campaigns organised around ad groups instead of intent. After a full rebuild, tracking through Tag Manager, exact and phrase match keywords, negative lists and responsive search ads written to each intent, the account produces 40 or more leads a month and its average Quality Score moved from 5 to 8. An Australian medical equipment supplier with deal sizes above 50,000 dollars runs a demo pipeline from search campaigns built around product-specific and competitor terms. Both are written up as case studies; a further account, rebuilt after an earlier provider spent around 10,000 dollars without results, is documented as it produces its own numbers.
Pricing
Management fees are a flat monthly amount, not a percentage of spend, invoiced in AUD, USD or GBP. The Google Ads pricing page shows the three plans side by side in your currency; ad spend is paid to Google from your own billing. There is no contract beyond the month you are in, and you receive a written handover if you leave.
By market and industry
Working with Google Ads from Nepal is explained for each market on the Australia, United Kingdom and United States pages, including working-hours overlap and named clients. Industry pages cover what changes in healthcare, finance, eCommerce, real estate, B2B and medical equipment, law firms, hotels and SaaS, with the full list under Google Ads by industry.
Related services
- PPC management: the monthly retainer described on this page, with scope and deliverables.
- Google Ads consulting: advisory and oversight for in-house teams that want to keep execution.
- Landing pages for paid ads: message match, speed and forms, the half of Google Ads performance that happens after the click.
- Account suspension and policy compliance: when an account has been restricted or disapproved.
- Microsoft Ads: the same Search campaigns imported to Bing for the desktop share in Australia, the UK and the US.