The client
A fertility clinic in Kathmandu whose patients research for months and ask sensitive questions before they book a first consultation.
The problem
Earlier campaigns optimised for reach and produced comments, not consultations. Nothing connected ad spend to booked appointments.
What was done
- Meta Pixel and Conversions API set up, so booked consultations were the conversion being optimised
- Doctor-led video creative answering the questions patients ask, in the language they use
- WhatsApp lead forms so an enquiry became a conversation within minutes
- Weekly creative tests and monthly reporting on cost per lead
Results
150 qualified enquiries at NPR 180 per lead, with creative-level reporting showing which videos produced booked consultations. Dated screenshots are added to this page with the clinic’s approval.
Services used
Meta Ads management, Pixel and Conversions API, creative production.
Key Takeaway
On Meta the creative is the targeting; measure the outcome, not the reach.