The client
A hospitality and leisure destination near Kathmandu with a cable car, restaurants and events, competing with travel aggregators and blogs for the searches that decide a weekend.
The problem
The site ranked for its own name and little else. Technical issues kept key pages out of the index, and the content answered none of the questions visitors search before they travel: prices, timings, weather, how to get there.
What was done
- Technical fixes: indexing, page speed, structured data and internal linking
- Content built around visitor searches, from practical questions to seasonal guides
- Google Business Profile optimisation and review responses
- Monthly reporting against the agreed keyword set in Search Console and GA4
Results
Organic traffic grew by 180% in six months and the site took 15 page-one rankings for non-brand searches. Screenshots from Search Console are added to this page with dates.
Services used
SEO services: technical SEO, content SEO, local SEO.
Key Takeaway
Answer the questions people ask before they visit, and the traffic follows.